Paperclip Property

 

What we do

Property has always been a priority at Paperclip, with industry expertise spanning more than 23 years. We have helped house builders, developers, estate agents, letting agents and suppliers to the property industry generate leads, win more business and enhance their profile through relevant, engaging content.

The type of content we have created and continue to produce is broad but is always targeted to a specific audience and honed to elicit a response. If you are working with an SEO strategy partner, we would be delighted to incorporate key words and phrases into our content for added success.

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The home of property content

Our property services

 

Area Guides

We love nothing better than bringing an area to life in glorious technicolour, using words, photographs, voiceovers or video - or a combination of all four - for stunning results.

 

Narrated Property Tours

Take a step up from static photographs and use our professional filming and voiceover service. We’ll tell the story of any property - scripted, edited and delivered as a final cut.

 

Social Media Posts

Started social media but have no time to keep posting? Our population service ensures there’s never a tumbleweed moment on Facebook, Instagram, LinkedIn or Twitter.

 

Portal Listing Descriptions

Agents and developers use our property descriptions when they need to stand out on a crowded results pages. Written to display perfectly on Rightmove, Zoopla and OnTheMarket.

Blogs & News Stories

From stamp duty announcements and lettings compliance to interest rate decisions and Government Budgets, our blogs ensure your website relfects the latest property news.

 

‘How to’ Property Guides

Content rich websites provide an invaluable resource for home movers and help hit the Google target. Our ‘how to’ guides cover all aspects of moving and property investment.

 

E-marketing Campaigns

Nuture leads wherever they are in the property cycle with our targeted content. We’ll tailor the message to each milestone in the buying, selling, renting or investment journey.

 

Contract Publishing

A complete content solution for those wanting their own printed or digital in-house property magazine. We’ll take care of the pagination, copywriting, editing and proofreading.


Website Writing

With a portfolio of property websites already under our belt, we’ve offer a specialism in writing lead-generating copy that blends ‘calls to action’ with accurate home moving advice.

 

Award Entries

Give yourself a fighting chance with a professionally-written property award entry. Written by a former What House? judge, we will set your entry apart from 100s of others.

 

Newsletters

Keeping in contact with clients - past, present and future - has never been easier. Our newsletter content can be used in conjunction with all the property industy’s leading templates.

 

Brochure Copy

For times when you take on an extra special property or are marketing an entire development. Convincingly written, magazine-style editorial desiged to fill your vieiwings diary.

 

Nurture your leads

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We get property

Among the Paperclip team are home owners, tenants, landlords, the director of a property management company, an industry journalist, a property awards judge and a survivor of a self build.
We understand the trials, tribulations and challenges faced by the property and house building industry, having worked through numerous recessions, regulation changes and a pandemic.

Our deep understanding of these issues comes from the close working relationships we cultivate with clients and years spent in-house with property specialists.

You can hit the ground running with Paperclip and that is a large part of the appeal.